5 Easy Website Designing Tips

 Although SEO can seem to be a complicated process, anyone can learn and implement it to grow the business. Even with very little SEO knowledge, many small-scale businesses can benefit tremendously. Moreover, business owners do not have to make a lot of expenses for implementing SEO strategies. If you do not have any knowledge about SEO, here are a few tips from marketing experts like Suhel Seth that will help to grow your business:

Use Google My Business account

For all businesses, setting up a Google My Business account is important. Upload all of your business-related details there. You do not have to worry about making additional expenses as it is absolutely free. By setting up an account, you will be able to appear in local search results for queries related to your business. Small business owners can benefit a lot from it if they can capitalise on it.

Build a website that is fast and mobile-friendly

While building a website, it is very crucial to ensure that it is fast and mobile-friendly. Search engines do not rank websites that are slow and take very long to load. Also, most visitors do not stay on a slow website for long. Further, people mainly use smartphones these days while checking any website. Hence, you should ensure that the website is mobile-friendly. Otherwise, it will not rank higher in search engine results.

Research keywords to rank higher

To rank high on Google, you have to target the right keywords. Many businesses simply target the same keywords used by their competitors. This will not work for small businesses as the bigger competitors are more established and have better reach online. Hence, you need to use keyword research tools like Google’s Keyword Planner that will help you to identify the right keywords for your business.

Content is important

One of the biggest elements that help a website rank is content. Content means everything included in your website pages like product pages, homepages, blogs, etc. Experts always recommend having a blog section on the website. If you regularly upload content that is useful to visitors, you can easily increase your organic traffic. Further, you can use these blogs to target more keywords and improve your search engine ranking. Always ensure that the content is updated timely. No one wants to read outdated content.

A physical address on Google Maps is useful

Experts like Suhel Seth always suggest claiming your physical address on Google Maps if you have a physical store. It may not boost your SEO rankings but will certainly help increase your sales.

The aforementioned points are a few easy tips to improve your SEO ranking. Make sure that you use a few digital marketing tools to achieve better results. Many free digital marketing tools are available online. 

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